About Yum

It all started with two busy mums.

We're two working mums who believe that every child deserves a healthy start—but we also know how hectic family life can be.

When our own babies began their Baby-Led Weaning journey, we had the best intentions. We wanted to prepare nutritious, homemade snacks packed with vegetables and wholesome ingredients. But between work, daycare pickups, family life and everything else on our never-ending to-do lists, we often found ourselves reaching for whatever was quick and convenient.

Sound familiar?

There were days when a fruit pouch or a packet snack felt like the only realistic option. Not because we wanted to, but because life simply got in the way. We wished there were healthy, homemade-style snacks sitting in our freezer—ready in minutes, made with real ingredients, and created especially for babies and toddlers.

When we couldn't find them, we decided to make them ourselves.

That's how Yum was born.

Every Yum snack is thoughtfully developed to make healthy eating easier for busy families. Our frozen meals and snacks are made with simple, wholesome ingredients, designed for little hands and growing appetites, and inspired by the foods we'd proudly serve our own children.

Because we believe healthy habits are built one bite at a time.

We also believe parents shouldn't have to choose between convenience and nutrition. Sometimes all you need is something you can take from the freezer, heat in a few minutes, and feel genuinely good about serving.

If Yum helps make one busy afternoon a little less stressful, one lunchbox a little more nutritious, or one parent feel a little less pressure to do it all, then we've achieved exactly what we set out to do.

From our family to yours,

Welcome to Yum.